LG’s BH100 player is now officially on sale. It’s been talked up as the answer to the HD vs Blu-ray war of attrition because it’s the first shiny disc player to handle both formats, and word is that it does just that, making it a must have for home theater buffs who‘ve been sucked in are enthusiastic for the new high definition formats.

When we say on sale, we don’t mean that it’s cheap, just that you can buy it. Current cost is $1,199 which is expensive but maybe not ridiculous considering it’s the only player that does what it does. For now.

Hopefully there’ll be plenty of copycats in the nearish future, driving the price down and finally ending the whole HD DVD vs Blu-ray thing.