Blu-ray Disc Association has just made available two video clips that showcase the future of high definition video format:

http://youtube.com/watch?v=kH7S_Nwb8fU
http://youtube.com/watch?v=IvE_dONJIWU

Blu-ray is a next generation high-density optical disc format for the storage of digital information, including high-definition video.

If you want to squeeze the most out of your high-definition TV, you may want to consider getting Blu-ray. Here are the key benefits you get with Blu-ray:

• Up to 6x better resolution than DVD
• Progressive scanning deliver a smoother image than interlaced and stays sharper during motion
• High Definition sound, up to 7.1 channels of lossless high definition audio for a superior listening experience
• Regular DVDs play on all existing Blu-ray Disc players
• Over 170 companies support Blu-ray, therefore more
• Hollywood movies and the top blockbusters are available on Blu-ray
• 5x more capacity than DVD and 66% more than HD DVD allowing for more space for higher quality audio, video and interactive content