For the past few weeks it seems all I heard about from my daughter and her friends was Disney’s latest cable TV movie, Camp Rock. I suspect I will hear more about Camp for a few more weeks while Disney Channel and Disney online repeat broadcasts.  I mustn’t forget about Disney Radio playing the soundtrack as well with taped interviews with the stars.

Recently reported the stars of Camp Rock, the Jonas Brothers, have sealed a deal for their own series on the Disney Channel.

Don’t get me wrong. I like the Jonas Brothers and I am impressed with Disney’s marketing ploy.

Friday night it rocked with Camp Rock as Disney snatched up on the average 8.9 million viewers mostly the ages between 6 and 14.  About the last 30-minutes of the movie hit 10 million viewers.   It is obvious that Disney knows what they are doing to generate viewership.  I am sure the next Jonas Brothers movie is in the works, too.