Watchmen and 300 director Zack Snyder launched cruelfilms.com, the website for his production company Cruel and Unusual Films, and has provided EW.com with this never-before-seen image from one of the opening scenes from Watchmen, which opens March 6. You have to go to EW.com to see the image.

The image, Snyder says, is one of the first glimpses audiences will have of the film’s anti-hero, Rorschach, as he shoots a grappling gun into the Comedian’s apartment while investigating his fallen comrade’s mysterious death. “We just wanted to have a place where people could see what we’re up to,” Snyder tells EW.com exclusively about the site. “As a company, we’re into a lot of cool stuff, like aesthetic and design. The movies we make, and are making, feed a lot off of pop-culture.”