The documentary makers Patrick Creadon and Christine O’Malley plan to write, direct and produce a one-hour documentary about “SpongeBob SquarePants” creation as a top-rated animated program for more than seven straight years while the cartoon series hits it 10 year mark on the air.

Nickelodeon executives took the first official trip to Sundance in the networks 30-year history to announce the documentary. They also staged a cast reading in Park City on Sunday with the show’s voice talent