Danny DeVito will direct and help produce the fact based film Crazy Eddie about the life of consumer electronics king Eddie Antar.

Peter Steinfeld (21) is penning the script.

The story is about the man who launched the successful Crazy Eddie chain in 1971 and ended up in prison for six years on fraud.  

According to Variety, Antar was a pioneer in discount consumer electronics, and Crazy Eddie’s grew to 43 stores, fueled by TV ads in which a frenzied pitchman promised prices that were “In-sa-a-a-a-a-ane!” Antar took the company public and briefly became a Wall Street sensation. He’d been skimming money and falsifying inventory to inflate stock value. Losing control of his company in a hostile takeover, Antar went on the lam after the new owners uncovered his financial shenanigans and the SEC charged him with stock fraud. He fled to Israel — where he’d deposited millions of dollars — only to be extradited three years later. He ultimately served a prison term that ended in 1999 and was ordered to pay $150 million in fines.