The Bruno madness starts! The first trailer for Sacha Baron Cohen’s upcoming mockumentary has surfaced, offering us a glimpse of the madness that is to come.

A recent edit of the film was slapped with a NC-17 rating by the MPAA, but they are trying to edit it down to a R-rating. Judging by the trailer, they have quite a way to go.

Bruno will unleash his gayness on the world starting July 10.