I am very excited to report that Earth Day’s opening of Disneynature’s Earth was the best opening-day gross ever for a documentary (apart from concert films) in making $4 million at 1,804 theaters. 

Interestingly, when I attended the early matinee showing on Earth Day the concessions person told me that 4 school bus loads pulled up for the special 10:00 AM showing.  Concessions were overrun with an order of 60 kid’s treat packages.

It looks like Disney promoted quite heavily to schools and families to attend the Earth Day opening, a smart move on their part, of course.

Earth is the first release from Disneynature, the company label was established about a year ago to get Disney in the groove again of producing nature films.  Disney’s Oceans is the next nature film to open on Earth Day 2010. Below is the trailer.