Lionsgate’s theatrical marketing team has just debuted a website featuring an augmented reality movie poster for their upcoming Gerard Butler film, Gamer.  The silhouette is a bizarre looking image – it’s actually an icon of Gerard that can be used in conjunction with a site that Lionsgate just launched to create a 3-D image on your webcam! 

You click on the icon and you will go to that site.  It’s something to do on a hot summer afternoon when you want to stay in doors or late at night when you can’t fantasize about Megan Fox or Gerard Butler, depending on your preference.