So I was catching up on some news and what do I spot, but Warner Brothers has officially launched DC Entertainment, an arm of Warner designed as, from the press release: ” a new company founded to fully realize the power and value of the DC Comics brand and characters across all media and platforms”, or, in normal people-speak, to pump milk out of the cash cow that is the DC lineup like no freaking tomorrow.

And it hit me.  THAT’S why Disney bought Marvel.  We all know that Disney’s stock with the boys has been suffering for some time now.  Disney’s biggest market is girls: between the various princesses and the various tween hits like Hannah Montana, Disney pretty much owns the girl market.  Warner, meanwhile, with its stake in Cartoon Network is pretty much for the boys.  With Warner now poised to run Superman and Batman and all the rest like no tomorrow, Disney pretty much realized that if they didn’t do something they’d be left in Warner dust.  And what’s the direct antithesis of DC?

Marvel.

So now, in a big flash of open-mindedness, the whole move makes sense.  Now we just see how two titans with two titanic proxies do battle.  This should be good.