Redbox, the Blu-ray and DVD kiosk renter, announced with a little fanfare their movies that were rented the most, by genre, during the course of last year. You will notice that most of the popular rentals were not award winners or box office stand outs.
Here are the results announced via a 5-minute video presentation by Redbox:
•Most Rented Action Movie: Green Hornet
•Most Rented Family Movie: Rango
•Most Rented Horror Movie: Insidious
•Most Rented Comedy Movie: Just Go With It
•Most Rented Drama Movie: The Tourist
Looking at the Redbox’s tally for individuals, we start with Natalie Portman who is honored with the most-rented actress of 2011, due to Black Swan, Your Highness, No Strings Attached and Thor.
Next is Kevin James who took the praise as lifetime achievement award for entertaining Redbox users year-after-year. His Paul Blart: Mall Cop (2009) is the fastest Redbox DVD to reach the one millionth mark.
Thus, it’s hard for me to believe, the most rented Redbox film of 2011 was Just Go With It. The silly comedy stars Adam Sandler and Jennifer Anniston. Anniston was even honored with a bonus award for her other comedy role as the sex-crazed dentist in the dark-comedy Horrible Bosses.
You may be asking yourself why relatively unsuccessful box office movies, like Green Hornet, are so popular at Redbox. It’s easy to surmise that movie goers wait for the box office duds to arrive on the disc rental market to rent them. If you do the math, box office money makers stay in the theaters longer, such as Fast Five, Kung Fu Panda 2, Transformers: Dark of the Moon, and their Blu-ray and DVDs counter-parts are purchased by movie goers – instead of rented — whereas less-popular movies are rented via kiosks or Netflix.
The Redbox results indicate the older releases have better records because titles like Harry Potter and Pirates of the Caribbean, arrived closer to the end of the year. Still, not a single one of the award winners takes a position on the current Redbox Top 20.
It will be interesting to watch Redbox during 2012 because from the looks of it, see the above graphic, the kiosk movie renter is sure to expand even more.